Terms of Service

By creating an account, accessing, or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms. If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

If you do not agree, do not use the Service.

DATALYR provides analytics, attribution, and conversion-forwarding tools, including SDKs for web, server, and mobile, integrations with revenue platforms (Shopify, Stripe, Superwall, RevenueCat, Whop), and conversion forwarding to ad networks (Meta, Google, TikTok, OpenAI Ads). We may modify, add, or remove features over time. Material changes will be communicated in advance.

AI features. Some features (such as AI Chat) use machine-learned models to assist with analysis and queries. AI outputs may be incomplete, incorrect, or unsuitable for a given purpose. You are responsible for reviewing and validating AI-generated content before relying on it for business decisions. DATALYR does not use Customer data to train AI or machine-learning models.

You must provide accurate information when creating your account. You are responsible for keeping your credentials confidential and for all activity under your account. Notify us immediately of any unauthorized access at hello@datalyr.com.

You agree not to:

• Send fraudulent, illegal, or malicious data through the Service
• Reverse engineer, decompile, or attempt to derive source code
• Resell or share access to the Service without authorization
• Bypass or attempt to bypass usage limits, rate limits, or authentication
• Send bot, scraped, or programmatically generated traffic designed to inflate event volume
• Use the Service in violation of any applicable law, including privacy and consumer-protection laws
• Interfere with or disrupt the Service or other customers’ use of it

The Service is not designed for, and you agree not to use it to process or transmit, the following categories of data unless you have a separate written agreement with DATALYR explicitly authorizing it:

• Protected Health Information (PHI) under HIPAA
• Cardholder data subject to PCI DSS, except where the data is handled solely by Stripe (or another PCI-compliant payment processor) and never reaches DATALYR
• Biometric identifiers, social security numbers, or government-issued identifiers
• Personal data of children under 16
• Sensitive categories of personal data under GDPR Article 9 (race, religion, health, sexual orientation, etc.) without a documented lawful basis

If you need to process any of the above, contact hello@datalyr.com to scope an Enterprise agreement.

When you use the Service to track activity on your websites, apps, or other properties, you are responsible for:

• Maintaining a privacy policy on your tracked properties that accurately discloses your use of analytics and tracking, including third-party processors like DATALYR
• Obtaining all consents and providing all notices required by applicable law (GDPR, UK GDPR, CCPA/CPRA, ePrivacy, etc.)
• Respecting opt-outs and Do Not Track signals where required
• Configuring tracking, identification, and conversion-forwarding in compliance with the policies of any third-party platforms you connect (e.g., Meta, Google, TikTok)

You are the data controller for the personal data you collect via the Service; DATALYR acts as your processor under the DPA.

Plans are sold on a per-workspace basis at the prices listed at datalyr.com/pricing. By subscribing you authorize us to charge your payment method on a recurring basis.

• Each new workspace receives a 7-day free trial. No credit card is required to start the trial. Billing begins at the end of the trial unless the workspace is cancelled before then.
• Subscriptions renew monthly on the workspace’s billing date.
• Overages are billed at $2 per 50,000 additional events and $2 per 10,000 additional postbacks at the end of each cycle.
• Upgrades take effect immediately with prorated billing. Downgrades take effect at the end of the current cycle.
• Payments are processed by Stripe under Stripe’s terms. Failed payments may trigger account suspension after retry attempts.
• Except where required by law, fees are non-refundable.

Taxes.Fees are exclusive of taxes, levies, and duties imposed by taxing authorities. You are responsible for any such taxes other than those based on DATALYR’s net income. Where required by law, DATALYR will collect and remit applicable sales tax or VAT.

Pricing changes. DATALYR may modify pricing for future renewal periods on at least 30 days’ written notice (email or in-Service). Pricing changes do not apply retroactively to paid cycles in progress.

You may cancel any workspace at any time from Settings → Billing. Cancellation takes effect at the end of the current billing period; access continues through period end. After cancellation, data is retained for 90 days to allow reactivation, then deleted.

We may suspend or terminate accounts that violate these Terms, have unpaid invoices after retry attempts, or are involved in fraud, abuse, or security incidents. Where reasonable, we will provide notice and an opportunity to cure.

Neither party will be liable for any failure or delay in performance caused by events beyond its reasonable control, including natural disasters, war, terrorism, riots, pandemics, government actions, internet or power outages affecting third-party infrastructure, or supplier failures. The affected party will use reasonable efforts to resume performance as soon as practicable. If a force-majeure event continues for more than 60 consecutive days, either party may terminate without further liability.

The Service, including all software, designs, content, and trademarks, is owned by DATALYR or its licensors and protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Service consistent with these Terms.

You retain all rights to the data you process through the Service. By using the Service, you grant DATALYR the limited rights necessary to operate the Service on your behalf (processing, storing, and displaying your data inside the Service). We do not use your data to train artificial intelligence or machine learning models.

You may choose to provide feedback, suggestions, or ideas about the Service. By doing so, you grant DATALYR a perpetual, irrevocable, worldwide, royalty-free, sublicensable license to use, modify, and incorporate that feedback into the Service or any related product without restriction or compensation. You retain no rights in the resulting features or improvements.

Each party will protect the other’s confidential information using reasonable care and will use it only as necessary to perform under these Terms or as permitted by our Privacy Policy and DPA.

Each party represents and warrants that it has the legal authority to enter into and perform under these Terms.

You additionally represent and warrant that:

• You have all rights, consents, and notices required to send personal data through the Service
• The data and content you transmit do not infringe third-party rights or violate applicable law
• You will comply with the policies of any third-party platform you connect through the Service (for example, Meta, Google, TikTok, Stripe, Shopify)

DATALYR represents and warrants that it will provide the Service in a manner consistent with generally accepted industry practices and will not materially degrade the Service except as part of an announced change or for security or legal reasons.

The Service is provided “as is” and “as available” without warranties of any kind, whether express or implied, including merchantability, fitness for a particular purpose, non-infringement, or that the Service will be uninterrupted, error-free, or secure. Except for the warranties expressly stated in these Terms, all other warranties are disclaimed to the maximum extent permitted by law.

To the maximum extent permitted by law, DATALYR’s total liability arising out of or related to these Terms or the Service is limited to the fees you paid DATALYR in the 12 months preceding the event giving rise to the claim. In no event will DATALYR be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill.

You agree to defend, indemnify, and hold harmless DATALYR and its affiliates, officers, employees, and agents from and against any claims, damages, liabilities, and expenses arising from your use of the Service, your violation of these Terms, or your violation of any law or third-party right.

These Terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-law principles. Disputes will be resolved in the state or federal courts located in Delaware, and you consent to personal jurisdiction there. Where mandatory local law gives you stronger protections, those protections apply.

Severability. If any provision is found unenforceable, the remaining provisions remain in effect.

Waiver. Failure to enforce a provision is not a waiver of future enforcement.

Assignment.You may not assign these Terms without DATALYR’s prior written consent. DATALYR may assign these Terms in connection with a merger, acquisition, financing, or sale of substantially all of its assets.

Entire agreement. These Terms, together with the Privacy Policy and DPA, constitute the entire agreement between the parties regarding the Service and supersede prior agreements on the same subject.

Anti-corruption. Both parties will comply with applicable anti-bribery and anti-corruption laws, including the U.S. Foreign Corrupt Practices Act and the UK Bribery Act, and will not offer, give, or accept any improper payment in connection with the Service.

Notices. Notices to DATALYR should be sent to hello@datalyr.com. Notices to you will be sent to the email associated with your account.

We may update these Terms from time to time. The “Last updated” date reflects the most recent change. Material changes will be communicated by email or through the Service. Continued use of the Service after changes take effect constitutes acceptance.

Questions about these Terms: hello@datalyr.com