Your marketing, measured in revenue.
Attribution & analytics software that ties every conversion to the channel, campaign and ad that drove it, so you can scale with confidence.
Your performance marketing data stack.
Track
Every visit, click and conversion, captured server-side.
Attribute
Every conversion tied to the campaign and ad that drove it.
Analyze
Spend, revenue and ROAS side by side for every ad.
Optimize
Verified purchases sent back so platforms bid on revenue.
Revenue attribution
Know what drives revenue.
Every conversion credited to the channel, campaign and ad behind it, from verified sales.
- Every channel in one view
- Revenue from Shopify, Stripe, Whop and more
- Switch attribution models any time
Ad analytics
Real conversions, not claims.
Platform spend next to the revenue, sign-ups and down-funnel events every ad actually drove.
- Meta, Google, TikTok, Snapchat and OpenAI Ads
- Platform claims next to real revenue
- Downstream events, not just clicks
Conversion engine
Feed algorithms enriched data.
Verified purchases and signups sent server-side, so ad platforms optimize for revenue.
- Ad platforms bid on real revenue
- Server-side, beyond browser limits
- Every send logged and verified
Customer journeys
Every customer, identified.
Every visit, device and payment matched to one customer, with their full journey from first click to repeat order.
- One identified profile per customer
- Every touchpoint before the sale
- Replays of real visits
Everything in one platform.
View docsFirst-party tracking. Web, mobile and server events on your own domain, safe from ad blockers.
Conversion engine. Sales sent to Meta, Google, TikTok and Snapchat, deduplicated with the pixel.
Revenue attribution. Every order, renewal and deal credited to the campaign, ad set and ad.
Identity resolution. One customer across devices, browsers and in-app browsers, in one profile.
Ad analytics. Spend, real revenue, ROAS and POAS by campaign, ad set and ad.
Subscriptions. Trials, renewals and churn from Stripe, RevenueCat, Superwall and Whop.
Shopify. App and checkout pixel, with guest checkouts matched back to the click.
Mobile apps. iOS, React Native and Expo SDKs, SKAdNetwork and web-to-app attribution.
Tracking links. Trackable links and app store deep links for every channel you run.
Session replay and heatmaps. See how buyers move through your site and where others drop off.
Reports and dashboards. Custom reports, funnels and a live view, shared with a link.
Tracking health. Know the moment capture, matching or delivery to a platform slips.
Privacy controls. Health and wellness filtering, consent, and control over what each platform gets.
Ask DATALYR. Ask in plain English and get answers from your live data, with the numbers.
API and MCP. Everything in the app, available to your code and AI agents with scoped keys.
Unlimited seats. Every teammate and every workspace included on every plan.
AI/MCP
Ask your data anything.
Live in four steps.
View docs- 01
Track activity
Install the web snippet, the Shopify app or a mobile SDK.
- 02
Connect revenue
Every verified sale, refund and renewal from your billing.
- 03
Connect ad platforms
Spend, campaigns and ads from every account you run.
- 04
Send conversions
Rules forward verified conversions back to each platform.
Connects to your stack.
All integrations
Built for how you sell.
Every order, every ad.
Shopify and checkout revenue tied to the campaigns and ads that actually sold.
- Orders matched to ads
- Profit after ad spend
- Real purchases sent to Meta and Google
Revenue attributed
Events tracked
Conversions sent
Secure by default.
GDPR & CCPA ready
A signed DPA covering GDPR, UK GDPR and CCPA/CPRA for every workspace.
Encrypted in transit
TLS on every connection, with least-privilege access to your data.
Hashed before sending
Customer data is hashed before it reaches any ad platform you connect.
Health & wellness ready
Sensitive data redacted to meet each ad platform's health and wellness rules.
Scoped API keys
Every API key is scoped to exactly the data and actions it needs.
Your own tracking domain
First-party tracking on your own domain, so the data stays yours.
Give this to your agent.
- MCP server
- api.datalyr.com/mcp
- Works with
- Claude Code, Codex, Cursor
- 1Asks for your work email, business name and domainAgent
- 2Starts your signup through the APIAgent
- 3Verify your email, pick a plan and payYou
- 4Installs tracking: web snippet, Shopify app or mobile SDKAgent
- 5Create a scoped API keyYou
- 6Connects over MCP and confirms the first eventAgent
Questions, answered.
Contact usAttribution and analytics software for performance marketing teams. It tracks each customer from first click to payment, credits revenue to the channel, campaign and ad behind it, and sends verified conversions back to your ad platforms.
Each ad platform only sees its own clicks and estimates the rest. DATALYR connects every channel to real revenue from your store or billing, so the numbers match what you were actually paid.
Most teams are live within minutes: add one script or connect Shopify, Stripe, Whop, RevenueCat or Superwall, then link your ad accounts. Data starts flowing as soon as the first event arrives.
Meta, Google Ads, TikTok, Snapchat, OpenAI and Whop Ads, server-side and deduplicated with the browser pixel.
Not for the standard setup. One-click sources and the script cover most stacks. Custom events, CRM deal stages and the API are there when your team wants to go further.
Data is collected first-party on your own domain, and DATALYR is built for GDPR and CCPA, with a data processing agreement available. For sensitive categories like health and wellness, you choose exactly what reaches ad platforms.
Plans scale with your business. See the pricing page for current plans, or book a demo and we'll fit a plan to your volume.
Yes. Everything in the app is available through the API and MCP, under the same permissions as your team, so agents can read your data and act on it.
