Growth
$10k–$50k/mo ad spend
$299/ month
Get started- 1.5M events per month
- 125K conversions to ad platforms
- Unlimited team members
- Agent, API, and MCP access
Pricing
Plans that scale with your paid ads
Start with the plan that matches your ad spend. Upgrade as your events, revenue, and team grow.
Scale
$50k–$200k/mo ad spend
$599/ month
Get started- 5M events per month
- 500K conversions to ad platforms
- Unlimited team members
- Agent, API, and MCP access
Performance
$200k–$500k/mo ad spend
$1,199/ month
Get started- 15M events per month
- 1.5M conversions to ad platforms
- Unlimited team members
- Agent, API, and MCP access
Enterprise
$500k+/mo ad spend
Custom
Talk to sales- Custom event and conversion limits
- Custom data retention
- Tailored onboarding
- Dedicated support
One platform instead of five tools
DATALYR brings tracking, attribution, conversion APIs, mobile measurement, and reporting into one performance marketing platform. Every plan includes all of it.
Compare DATALYR with
| Capability | Attribution tools | DATALYR |
|---|---|---|
| Tracking | ||
| First-party web tracking on your own domain | ||
| Server-side event tracking | ||
| iOS, React Native, and Expo SDKs | ||
| Shopify app and checkout pixel | ||
| Tag manager for Meta, Google, and TikTok pixels | ||
| Trackable links and app store deep links | ||
| SKAdNetwork postbacks | ||
| Identity | ||
| Cross-device identity graph | ||
| In-app browser handoff for Instagram, Facebook, and TikTok | ||
| Guest checkout matching for Shopify, Stripe, and Whop | ||
| Web-to-app attribution | ||
| Attribution | ||
| Revenue from Stripe, Shopify, Whop, RevenueCat, and Superwall | ||
| First and last touch with custom windows | ||
| Campaign, ad set, and ad-level attribution | ||
| Trial and subscription revenue, renewals, and churn | ||
| Conversions | ||
| Conversion APIs for Meta, Google, TikTok, and Snapchat | ||
| Conversions to OpenAI Ads and Whop Ads | ||
| One-click starter conversion rules | ||
| Browser and server events deduplicated | ||
| Refunds, chargebacks, and rebills sent back | ||
| Delivery logs with automatic retries | ||
| Ad analytics and reporting | ||
| Ad spend sync for Meta, Google, and TikTok | ||
| Platform-reported vs. real revenue side by side | ||
| Profit metrics with COGS and POAS | ||
| Klaviyo campaign and flow reporting | ||
| Custom reports and funnels | ||
| Real-time live view | ||
| Tracking pipeline health monitoring | ||
| Privacy and compliance | ||
| Health and wellness keyword redaction | ||
| Meta restricted-category controls | ||
| Pause or withhold data per ad platform | ||
| Limited Data Use for US state privacy laws | ||
| Global Privacy Control, Do Not Track, and consent | ||
| AI and team | ||
| AI chat on your marketing data | ||
| MCP server for Claude and other AI agents | ||
| REST API with scoped keys | ||
| Unlimited team members and multiple workspaces | ||
IncludedPartial or add-onNot included
Have questions?Find your answers.
Can I try DATALYR before paying?
Yes. Start with a free trial, connect your sources, and verify that your customer and revenue data is flowing before you commit to a plan.
How do I choose a plan?
Choose the tier closest to your monthly paid-ad spend. Each plan includes the event volume and conversion delivery capacity that typically supports that range.
What happens if I exceed my included volume?
Your tracking and conversion delivery continue running. We will show your usage clearly so you can move to the right plan as you scale.
Do all plans include the API and MCP server?
Yes. Every plan includes access to DATALYR's agent, API, and MCP capabilities so your team can query and work with its data.
Can I use DATALYR across multiple brands?
Growth and above are designed for teams scaling across more campaigns and brands. If you need custom workspace structure or volume, talk to our Enterprise team.
Can I change plans later?
Yes. You can move to a plan that better fits your usage as your campaigns, event volume, and team grow.
Which ad platforms can I connect?
DATALYR supports the paid channels your team uses to acquire customers, including Meta, Google Ads, TikTok, Snapchat, OpenAI Ads, and Whop Ads. You can also send lifecycle events to Klaviyo.
Do I need engineering help to get started?
Most teams can begin by connecting their sources and web tracking. Your engineering team can add deeper server, API, or mobile integrations when needed.
Is there a limit on team members?
No. Every self-serve plan includes unlimited team members, so the people who need the data can work from the same source of truth.
What support is included?
All plans include product support. Enterprise adds tailored onboarding, custom requirements, and a dedicated support relationship.