Compare platforms fairly
Judge Meta, Google, and TikTok on the same revenue, not three ROAS definitions.
Ad analytics
Your ad platform grades its own homework
Datalyr puts Meta, Google, and TikTok spend next to the revenue it traced back to them, then sends that revenue back so the platforms optimize toward customers who actually pay.
Measure what worked, then feed it back
The revenue that tells you what to scale is the same signal your ad platforms learn from.
Catch inflated ROAS
See how much of the revenue a platform claims you can actually trace to it.
Find where the money works
Drill from campaign to ad set to ad until the winner is obvious.
Cut the losers early
Rank every ad by traced revenue, CPA, and conversion rate in one sort.
Send the revenue back
Push verified purchases and subscriptions to the platforms as conversions.
Train on customers who pay
Optimize toward real revenue instead of every checkout the pixel happened to see.
Built to make paid ads more profitable
Sources
revenue
Shopify$48.2K
Stripe$31.4K
RevenueCat$19.8K
Whop$9.1K
Superwall$6.3K
Connect every signal
Bring your ad platforms, storefront, and revenue data into one place.
1,273visitors$8,412revenue
Track every conversion
Follow every click, conversion, and customer journey through to revenue.
28%match rate
Event match qualityPixel-only 28%→DATALYR 94%
Optimize for revenue
Use better signals to scale the ads and campaigns that drive growth.
From paid click to profitable customer
Connect campaign data to every conversion and revenue event, so your ad platforms learn from the customers who matter most.
Everything you need to scale paid ads
Track every conversion, see what drives revenue, and give every platform better signals to optimize.
Capture every conversion
Track conversion and revenue signals across your storefront, ads, and customer journey.
See what drives revenue
Connect every customer outcome to the channels and campaigns that created it.
Optimize for better customers
Send reliable revenue signals back to the ad platforms that help you scale.
Bring every source together
Connect your storefront, subscriptions, and ad platforms in one shared layer.
Understand campaign performance
See the full context behind every outcome, from first click through to revenue.
Make decisions in real time
Use clear performance signals to act quickly and invest with confidence.
Made for the marketing funnels you scale
Shopify
Connect every order, refund, and rebill to the ads that drove it.
SaaS
See the campaigns that create paid subscriptions, upgrades, and renewals.
Mobile apps
Measure the path from web ad through install, paywall, and app revenue.
B2B & lead gen
Connect ad spend to qualified leads, pipeline, and closed revenue.